Objective: Gather deep multicultural audience insights and build a clear path for launching into new multicultural markets.

Ideal For:
Brands preparing to enter or re-engage with multicultural markets
such as Latino, Black, Asian American, LGBTQ+, or Gen Z segments.

What’s Included:

• Cultural Readiness Audit (review of brand, messaging, and creative assets)

• Competitive & cultural landscape scan

• Audience insights & tensions report

• Risk assessment (blind spots, potential backlash triggers)

• Market reconnaissance: audience size, behaviors, cultural drivers

• Competitive intel on other brands targeting the same audience

• Positioning and messaging map for market entry or re-engaging

• High-level campaign roadmap

Timeline:
3–6 weeks

Investment Range:
$30K–$60K

Objective: Develop culturally resonant creative concepts and messaging.

Ideal For:
Campaigns that need fresh multicultural creative or in-culture adaptation of existing work.

What’s Included:

• Strategic brief informed by cultural intel

• 2–3 campaign platforms/concept directions

• Sample executions (copy, visuals, social content ideas)

• Internal alignment session to refine direction

Timeline:
4–6 weeks

Investment Range:
$30K–$60K

Objective: Plug in as your temporary multicultural department.

Ideal For: Brands without an internal multicultural team but needing one up to 6 months.

What’s Included:

• Dedicated strategist, and creative team, embedded with your team

• Weekly cultural intel drops & creative QA

• Concept development and production oversight

• Ongoing cultural counsel during campaign execution

Timeline:
Monthly retainer

Investment Range:
$25K–$40K/month

Objective: Respond fast to cultural moments or high-stakes campaign needs.

Ideal For:
Social teams, PR moments, or marketing tied to real-time events.

What’s Included:

• 24–72 hour creative turnaround from the moment we are briefed

• On-the-fly cultural vetting of concepts

• Social-first creative and copywriting

• Quick-strike production solutions

Timeline:
24-72 hrs.

Investment Range:
$10K–$30K per engagement

Objective: Equip internal teams to think and create with a multicultural mindset.

Ideal For:
Marketing, creative, and comms teams wanting to avoid cultural misfires.

What’s Included:

• Half-day or full-day cultural fluency workshop

• Real brief “war game” to test strategies in-market

• Do’s/Don’ts playbook tailored to your brand

• Ongoing access to Cultural Ops Q&A for 1 full year post-training

Timeline:
One-day

Investment Range:
$8K–$20K

Objective: Fix campaigns in trouble before launch or in market.

Ideal For:
Brands facing backlash risk or poor multicultural reception.

What’s Included:

• Immediate cultural risk assessment

• In-market audience feedback review

• Creative rework or transcreation

• Guidance on re-launch strategy

Timeline:
Emergency engagement

Investment Range:
$25K–$50K

Objective: Ensure your messaging translates and resonates without losing impact.

Ideal For:
Brands needing bilingual or multilingual executions.

What’s Included:

• Strategic assessment of your current campaign

• In-language adaptation (not just translation) of campaigns

• Tone and meaning preservation in multicultural contexts

• Naming vetting for cultural appropriateness

• Transcreation for social, digital, and broadcast content

Timeline:
Ongoing or project-based

Investment Range:
$10K–$20K

Objective: Develop and oversee culturally resonant video or audio content from concept to final delivery.

Ideal For:
Brands that already have a production pipeline but need expert oversight to ensure their content is culturally fluent, emotionally engaging, and mistake-proof.

What’s Included:

• Script development or creative adaptation for TV, radio, digital, or social

• Casting and talent direction with a multicultural lens

• Director, VO, and music supervision to ensure cultural authenticity

• On-set or in-studio supervision by Cultural Ops team

• Post-production oversight (edit, VFX, audio mix, cultural QA)

• Final creative review to guarantee relevance and resonance

Timeline:
Up to 8 weeks

Investment Range:
Scaled by length/complexity of production + Traveling Costs