CULTURE OPS
your mission-ready multicultural unit.
your mission-ready multicultural unit.
STRATEGIC INTEL. CREATIVE FIREPOWER.
CULTURAL PRECISION.
The special-forces TEAM your brand calls in
TO win ON the multicultural frontlinES.
The SQUAD
Our three-person squad, Strategy Intelligence Officer and Creative Strike Team (Copy & Art/Design), is composed of senior specialists. No rookies. With decades of field-tested expertise across multicultural audiences, we navigate complexity, neutralize risks, and deliver campaigns that connect with precision.
We embed with your team, gather intel, and execute with disciplined efficiency. While others recruit, ramp or reallocate, Cultural Ops deploys fully equipped—bringing strategy, intelligence, and creative firepower to hit objectives on time and on budget. No overhead. No delays. No wasted shots.
The result: faster deployment, sharper strategy, and measurable growth, giving your brand exactly what it needs to win in the cultural arena. Much of our work is classified, shared only with proper clearance. We protect client confidentiality as fiercely as we protect cultural integrity.
Martin Serra
Creative Ops Officer / Copy
Felipe Diaz-Arango
Strategy Intelligence Officer
Luiza Souza
Creative Ops Officer / Art & Design
MISSION PACKAGES
-
CULTURAL ENTRY STRATEGY
Objective: Gather deep multicultural audience insights and build a clear path for launching into new multicultural markets.
What’s Included:Cultural Readiness Audit (review of brand, messaging, and creative assets)
Competitive & cultural landscape scan
Audience insights & tensions report
Risk assessment (blind spots, potential backlash triggers)
Market reconnaissance: audience size, behaviors, cultural drivers
Competitive intel on other brands targeting the same audience
Positioning and messaging map for market entry or re-engaging
High-level campaign roadmap
Ideal For:
Brands preparing to enter or re-engage with multicultural markets
such as Latino, Black, Asian American, LGBTQ+, or Gen Z segments.
Timeline:
3–6 weeks
Investment Range:
$30K–$60K -
CREATIVE STRIKE
Objective: Develop culturally resonant creative concepts and messaging.
What’s Included:Strategic brief informed by cultural intel
2–3 campaign platforms/concept directions
Sample executions (copy, visuals, social content ideas)
Internal alignment session to refine direction
Ideal For:
Campaigns that need fresh multicultural creative or in-culture adaptation of existing work.
Timeline:
4–6 weeks
Investment Range:
$30K–$60K -
INTEGRATED OPS
Objective: Plug in as your temporary multicultural department.
What’s Included:Dedicated strategist, and creative team, embedded with your team
Weekly cultural intel drops & creative QA
Concept development and production oversight
Ongoing cultural counsel during campaign execution
Ideal For: Brands without an internal multicultural team but needing one up to 6 months.
Timeline:
Monthly retainer
Investment Range:
$25K–$40K/month -
RAPID-RESPONSE CREATIVE
Objective: Respond fast to cultural moments or high-stakes campaign needs.
What’s Included:24–72 hour creative turnaround from the moment we are briefed
On-the-fly cultural vetting of concepts
Social-first creative and copywriting
Quick-strike production solutions
Ideal For:
Social teams, PR moments, or marketing tied to real-time events.
Timeline:
24-72 hrs.
Investment Range:
$10K–$30K per engagement -
CULTURAL BOOT CAMP
Objective: Equip internal teams to think and create with a multicultural mindset.
What’s Included:Half-day or full-day cultural fluency workshop
Real brief “war game” to test strategies in-market
Do’s/Don’ts playbook tailored to your brand
Ongoing access to Cultural Ops Q&A for 1 full year post-training
Ideal For:
Marketing, creative, and comms teams wanting to avoid cultural misfires.
Timeline:
One-day
Investment Range:
$8K–$20K -
CAMPAIGN EXTRACTION & RESCUE
Objective: Fix campaigns in trouble before launch or in market.
What’s Included:Immediate cultural risk assessment
In-market audience feedback review
Creative rework or transcreation
Guidance on re-launch strategy
Ideal For:
Brands facing backlash risk or poor multicultural reception.
Timeline:
Emergency engagement
Investment Range:
$25K–$50K -
MESSAGE PRECISION OPS
Objective: Ensure your messaging translates and resonates without losing impact.
What’s Included:Strategic assessment of your current campaign
In-language adaptation (not just translation) of campaigns
Tone and meaning preservation in multicultural contexts
Naming vetting for cultural appropriateness
Transcreation for social, digital, and broadcast content
Ideal For:
Brands needing bilingual or multilingual executions.
Timeline:
Ongoing or project-based
Investment Range:
$10K–$20K -
Objective: Develop and oversee culturally resonant video or audio content from concept to final delivery.
What’s Included:
Script development or creative adaptation for TV, radio, digital, or social
Casting and talent direction with a multicultural lens
Director, VO, and music supervision to ensure cultural authenticity
On-set or in-studio supervision by Cultural Ops team
Post-production oversight (edit, VFX, audio mix, cultural QA)
Final creative review to guarantee relevance and resonance
Ideal For:
Brands that already have a production pipeline but need expert oversight to ensure their content is culturally fluent, emotionally engaging, and mistake-proof.Timeline:
Up to 8 weeksInvestment Range:
Scaled by length/complexity of production + Traveling Costs
